Lucy Schiller in the Columbia Journalism Review’s The Final Flight of the Airline Magazine:

The idea of the airline magazine reaching everyone possible. An in-flight magazine is “for you, it’s for your mother, and it’s for your daughter,” she said. “Everyone has to be able to read it. It crosses generations with its appeal. Most people are aware the audience is broad.” So: the opposite type of product, really, from the personalized digital content tooled and retooled by increasingly specific customer data. “It can’t be niche,” Carpenter continued. “It can’t make people feel separated from it. It’s not going to be political or religious. It’s going to be inspiring, positive. Airline magazines don’t write bad reviews. We don’t interview someone to make them feel dumb. It’s all about putting positivity out into the world.”