“Business wise, a brand would benefit more from working with a thought leader, who has 5000 real and engaged followers, who could become real and paying 5000 customers, than a buzzword thrower with 20k-50k followers (or more) who are only following thanks to herd behavior and who are not likely to pay for a product or a service. Real thought leaders care and make a point to be knowledgeable about the topics they cover.”

It’s time to address the elephant in the room: Influencers don’t really influence anything or anyone!