Global misinformation study: The best fact-checking tries to anticipate questions that audiences have, she said, which is why she recommends explainers that address audience questions
“As it is with things that are mysterious, things that we consider enigmatic, we tend to fill in the void using the information that we already have. Things like assumptions, beliefs, and biases come into play. And we know that if these things go unchecked, then they end up going viral.”