The most horrible hotel in the world featured in Tone Knob by Nick Parker:

Then in 1996 they asked the new-kids-on-the-block agency KesselsKramer2 to help them sharpen things up – Which they did not by improving the hotel or doing a fancy re-brand, but by keeping everything exactly the same and proudly embracing how crap it all was. They started calling themselves ‘the most horrible hotel in town’.