Steven Pressfield on going deep:

Everyone wants to succeed immediately and without pain or effort. Or they love to write books about how to write books, rather than actually writing a book that might actually be about something. Bad advice is everywhere. Build a following. Establish a platform. Learn how to scam the system. In other words, do all the surface stuff and none of the real work it takes to actually produce something of value. The disease of our times is that we live on the surface. We’re like the Platte River, a mile wide and an inch deep. Real work and real satisfaction come from the opposite of what the web provides. They come from going deep into something - the book you’re writing, the album, the movie -and staying there for a long, long time.