You’ve heard the phrase “Content is King”, coined by Sumner Redstone - the old rich white person behind CBS, Viacom, Paramount, MTV, Comedy Central etc who passed in 2020 - but Bill Gates popularised the idea for the internet back in January of 1996. It’s so beautiful and odd to read this essay 27 years on.

But to be successful online, a magazine can’t just take what it has in print and move it to the electronic realm. There isn’t enough depth or interactivity in print content to overcome the drawbacks of the online medium.