Pentax has made a portrait-orientation, made for sharing on modern social media, analog film camera in the new Pentax 17.


The Pentax 17 has a 25mm F3.5 lens which works out at 37mm equivalent, and derives its name from the horizontal width of the 17 x 25mm frames it captures. The company says the vertical format makes it similar to images shot by smartphones.

What a time to be alive.