I don’t want to join an Illuminati that wants me as a member

The enshittification of Squarespace and why you should own your own website

Private equity completes another stroll through the web-hosting world (after WP Engine), and thus today begins (or perhaps continues) the enshittification of Squarespace.

Techcrunch screenshot

As my friend Ori said:

“Nothing like PE to ruin something.”

Private equity seriously is ruining so many beautiful things on the internet (see Bending Spoons) because founders and creators often struggle make a living online, they seek growth and revenue and find it hard, so they sell to PE because PE can make money online: gut the product, layoff staff, raise prices.

Welcome to capitalism, you and I with our little savings can’t stand in the way of it, but in the light of Squarespace going to PE, I’m reminded:

  1. Two of our business websites being on Squarespace
  2. The other one being on Wordpress (but not WP Engine)
  3. And finally, of my own personal philosophy to POSSE and build things yourself.

Jason Kottke shared this a few days ago from Molly White:

“The short-term solution to these problems is a little-known acronym called POSSE. Short for Post (on) Own Site Syndicate Elsewhere, it’s not a protocol or even a piece of software, but rather a philosophy.”

There’s never been a better time to build your own house on the internet—your own website and blog—and never have to worry about Squarespace, Meta, Google, or Apple anymore. You’ll no longer need to worry about being cancelled or banned. Prices going up, or products being gutted. You get to choose your destiny. Your home is your home.

How to?

  1. Learn HTML.
  2. Learn Markdown.
  3. Learn to host and build your own website and blog, your own home on the Internet.

For HTML, check out the beautifully made HTML For People:

“HTML isn’t only for people working in the tech field. It’s for anybody, the way documents are for anybody. HTML is just another type of document. A very special one—the one the web is built on.”

And for Markdown, it’s just plain boring text with a few additions. The best place to start IMHO is with the document that started it all in 2004:

“The overriding design goal for Markdown’s formatting syntax is to make it as readable as possible. The idea is that a Markdown-formatted document should be publishable as-is, as plain text, without looking like it’s been marked up with tags or formatting instructions.”

Search online for other Markdown tutorials, there’ll be millions, but just start learning to write and format in an open language, one that isn’t owned by Microsoft (.docx) or others.

From there, start investigating building and hosting your own website, like the one you’re reading this on. Hosted on Micro.Blog, built using Hugo, and Tiny Theme.


In 20 years, you’ll be thankful that you started building your own house online today.

Lightroom’s Generative AI-powered remove feature is wildly good

The pilots of QF15 invited Luna to the flight deck for her 6th birthday

My daughters in the A330 flight deck after flying QF15 from Brisbane to Los Angeles

Cabel Sasser’s XOXO talk is required watching for all inhabitants of earth.

Put the 19 minutes aside and watch this.

Seth Godin in Amplifying the fringes:

It’s no wonder people feel ill at ease. Instead of the ship adding ballast to ensure a smooth journey, the crew is working hard to make the journey as rocky as possible.

Aurora Australis over the Huon River in Franklin, Tasmania.

Aurora you glad you stayed up?

What is podcasting

Dave Winer’s 2004 definition of podcasting is what I think podcasting is:

Think how a desktop aggregator works. You subscribe to a set of feeds, and then can easily view the new stuff from all of the feeds together, or each feed separately. Podcasting works the same way, with one exception. Instead of reading the new content on a computer screen, you listen to the new content on an iPod or iPod-like device. Think of your iPod as having a set of subscriptions that are checked regularly for updates. Today there are a limited number of programs available this way. The format used is RSS 2.0 with enclosures. In the future, radio shows like All Things Considered and Rush Limbaugh will be available in this manner, and perhaps other syndication formats will support enclosures.

But I feel like mainstream culture imagines a podcast is a group of people sitting in a room with headphones on and it’s watched via TikTok or Reels.

Which, I’m not going to lie, is quite confronting for a nerd like me who really enjoys his traditional podcasting.

Why do we homeschool?

Our decision to homeschool our children is often a hot topic of conversation among friends and colleagues. There are the usual jokes, and many people bring up something about socialisation. Britt’s favourite response when asked why we homeschool is, “Why do you send your kids to school?” Honestly, I love her cheeky nature.

I wanted to distill my thoughts on the subject into a blog post so I could share it with people when they ask. So, why do we homeschool? Let’s start with why we’re not that keen on traditional schooling.

Very few of us speak about our schooling in Australia positively. From bullying to anxiety, peer pressure to abuse, the system has been rife with issues. If my house had such problems, you’d never visit, let alone drop your kids off five days a week, every week.

Then there’s the stress the schooling system puts on our household. From rushing out the door in the morning to rushing back for pick-up, and then from school to extracurricular activities – it’s all a whole lot of rushing, stress, and expense that we don’t need to sign up for.

For something most of us hated as children, and also bemoan as adults, it’s kind of strange that we force our delicate and still-forming children into it.


I’ve also been deeply influenced by Seth Godin and his views on school. Reading his “What is school for? in 2009 changed me. With insights like “school pushes hard for wide, not deep” and “education is not the same thing as learning,” Godin has changed my perspective on how the world works and what school is for. I don’t believe the schooling offered by local providers will take my kids where I want them to go, I don’t believe that what I think school is for is what the education departments of Australia think school is for. I don’t need a babysitter or a childcare worker, I want my girls to learn from the best educators and that can (and does) happen outside of school.


I believe our society is in the depths of a parenting pandemic. We’ve outsourced parenting to the government instead of relying on our families, villages, and communities. We depend on underpaid teachers to raise our children, school principals to discipline and lead them, and government bodies to decide what they should learn and how much they should know.

We look to the government to tell our youth how long they should spend on social media or devices, then complain, “My kid spends too much time on their phone,” forgetting that we are the parents, we are in charge, and if the child isn’t listening or taking our lead, that’s still our problem.

I believe my home is my responsibility, so we’ll raise our kids, we’ll lead them, and we’ll teach them how to be awesome adults. Because when we brought them into the world, we didn’t have kids just to have kids; we had kids to bring spectacular adults into the future.

Our goal is that in 30 years, the world will be enamoured by the generosity, kindness, and intelligence of Luna, Goldie, and whoever else may come along.

We’re also those awkward people who actually like our kids and enjoy spending time with them. We want to do that more, so we’re building a life, a business, a home, and a family that allows us to spend as much time together as possible before they want to leave the nest and go and be adults. Someone smart once said we get eighteen summers with our kids. I’m trying to get eighteen winters, springs, and autumns too.


My brother and I visited our grandmother last weekend, but she was too busy for us. Yet she complains we never visit. I have this vision in my head of my old age, decades from now. In my final days, I picture all our children, grandchildren, and perhaps even great-grandchildren being with us at home. That sixty years from now, we would all joyfully and willingly spend our days together, enjoying each other’s company and missing each other when apart. Reverse-engineering that vision requires hard work today.

If I want a strong family in sixty years, I need to build one now, and for me, that starts with homeschooling. As for you and your family, that’s your call – so make the best choice for yourselves.


Our girls have always come along with us in business and travel. I think Luna’s first outing was to the post office. Both she and Goldie are Qantas Silver Frequent Flyers and they are better at airport security than you are. When we go to the shops or work around the house, they’re not just with us – they’re involved and helping. We aim to spend time in nature with them, learning, investigating, looking, and asking questions. Museums, animal parks, libraries, and exhibits are always on our to-do list. Plus, we spend time writing letters to our friends around the world, painting and making art, and reading about the world around us while also engaging with beautiful literature.

Don’t worry that our kids will miss out on academics or socialisation.

In a world moving towards artificial intelligence, robotics, and automation, our hope is that our kids will shine in humanity and real intelligence.

While their peers may be enslaved by iPads, social networks, and devices, we want our children to be empowered to love, communicate, enjoy, and help. When they’re adults I want to be so proud of them, and for that to happen I need to start today.

“Once men turned their thinking over to machines in the hope that this would set them free. But that only permitted other men with machines to enslave them.” – Frank Herbert, Dune

I’m predicting the Apple foldable phone will have a hinge

I’ve been pondering what an Apple response to the foldable phones from Pixel/Google and Samsung might look like, and M.G. Siegler’s piece on Spyglass about the Pixel Fold cemented it.

Pixel Fold, from Spyglass by M.G. Siegler

I can’t imagine Apple releasing a plastic screen iPhone and compromising on screen quality considering the long term degradation of the folding screen.

Microsoft Duo 2 from The Verge

Witnessing the iPhone become thinner each year, along with bezels and screen margins becoming smaller and smaller, I can imagine an Apple play on the Microsoft Duo 2. A hinged device instead of a folding screen.

It just seems smarter for durability, service, repair, and the hallowed “customer-sat”.

A front-page of the internet for the good burghers of the Apple nation

When I read about iMore closing yesterday an idea I’d been thinking about for a while came back to the front of my mind.

My favourite sport to follow is Apple and adjacent tech. Living in Australia a lot of that reporting, opining, talk, and gossip happens while I’m asleep, so I’ll like the idea of a “front page of the web” for my favourite sport.

So I deployed a domain name I’ve held onto for 15 years to build theapplenation.com yesterday. It’s a testament to Wordpress and OpenAI that I can pull something like that together in an hour or so.

The whole website is just one page, the front page, that shows you the last 36 hours of Apple related content from the web.

If no-one else ever uses or visits the site I’ll be happy to just use it myself, but I thought I’d share on the chance that there might be other burghers of the Apple nation that might be interested in saving it as a bookmark, or a homepage in their browser like I’ve done.

For those who celebrate, the tech stack is wildly simple. Wordpress running the RSS Retriever plugin that summarises the article in ChatGPT and posts a referring link on the front page, then deletes it in 36 hours.

The websites I’m sharing links to today include:

  • 404 Media
  • 512 Pixels
  • 9to5Mac
  • Above Avalon
  • Apple Developer
  • Apple Newsroom
  • Applelnsider
  • Basic Apple Guy
  • Cult of Mac
  • Daring Fireball
  • Hacker News (if the headline mentions Apple)
  • MacSparky
  • MacStories
  • Mark Gurman on Bloomberg
  • Michael Tsai’s blog
  • On my Om
  • Patently Apple
  • Six Colors
  • Spyglass
  • Stratechery
  • The Eclectic Light Company
  • The Verge (their Apple feed)
  • TidBITS

No ads, no subscription, no tracking except for Tinyltics analytics so I know if it somehow gets wildly popular.

Just something fun for a thing I find fun in

Screenshot of theapplenation.com

About the domain name

I’ve owned the domain name for about 15 years and here is its weird story.

In 2009 Facebook introduced pages. Before this time businesses and non-human entities started profiles that people would add as “friends”. When I saw the feature I tapped “create a page” and typed option+shift+k.

Overnight hundreds of thousands of people became fans of .

A few weeks into it Apple legal got in touch and said no way, so we renamed it to “Fans of Apple”.

Then a dude from CBS in LA gets in touch about monetising it and going big on the interwebs. He -and I - thought this Apple company might go somewhere and maybe it would be a good business opportunity. He was big on buzzwords like UGC and ROI. He suggested I register a domain name for the new project and community and he was busy getting funding from rich people. I was on breakfast radio in Esperance, Western Australia, so I waited patiently and decided upon theapplenation.com for the new brand.

Then they stopped replying to emails and I’ve held onto the domain since then.

In case anyone was interested, it costs $1600 to fly Qantas then Jetstar from Hobart to the Gold Coast today if Virgin wasn’t able to rebook you on other flights today and yours was getting in to Sydney too late and you’d miss your connection. Just a lazy $1600 and there goes this week’s profit margin.

My high school internet username results in a Googlewhack today. I’ve never been so proud.

Mmm, mmm, mmm, mmm

The story-song by the Crash Test Dummies, ‘Mmm, mmm, mmm, mmm’, played this morning and I decided to - for the first time in my life - examine the song’s lyrics.

It’s essentially the story of three children in not-ideal situations, but not neccesarily bad or negative situations. Not underwhelming or overwhelming. Just three kids in whelming situations.

The first is the story of a boy whose hair is bleached as a result of a car accident. The second a girl with birthmarks on her body. The song then turns on a bridge when it’s revealed that their stories aren’t as bad as the third who has simply “always just gone” to a pentecostal church.

In response Canadian singer Brad Roberts - with that iconic bass-baritone voice - sings ‘Mmm, mmm, mmm, mmm.’

Which I guess is his way of saying, “cool story bro.”

So now, from this day forward I intend to reply to all cool stories with an mmm, mmm, mmm, mmm, and if anyone questions my reply I’ll not acknowledge them with anything but an mmm, mmm, mmm, mmm if it feels appropriate.

I’m just being my best reply guy self.

Crash Test Dummies singing mmm, mmm, mmm, mmm

Side note: The Song Facts interview with Brad Roberts explains the heart behind the three stories in Mmm, mmm, mmm, mmm

Britt Shoo sketched me at work at a wedding in Maleny today, how cool is it!

All the guests recieved portraits like this.

Jenny Saville:

When I paint, I don’t search for beauty, but for the power of life’s force: when you fall in love with someone, it’s life’s force. When you see amazing food or you listen to music that goes right inside your body, that’s life’s force. That moment is not an intellectual space, it’s something beyond – you can’t articulate it. It’s about the moments that help you breathe deeper.

My favourite thing about taking a car to the dealer for a warranty issue and they make you feel like you’re a woman in the fifties reporting sexual abuse. Looking at you like you’re imagining the problem, suggesting “maybe it’s your fault?”

tap, tap is this thing on?

I’m grateful for the opportunity to share my wedding celebrant story, my passions, my heart, and to also talk videographers and audio from an audio tech point of view on the Wed Co podcast today.

We lost our three favourite wattle trees in the storm ☹️

One of the redeeming features of our home when we bought it was that there was a great space for a veggie garden and some animals.

So we got some help to clear the old veggie patches and to flatten it out ready for spring.

But while we were away in Queensland some big winds came through Tasmania, and although our area was one of the least affected, that wind tore three of our favourite wattle trees down.

Just missed our cute little garden shed, thank god!

Apparently wattle trees have about a twenty year expiry date and these three were ready.