Josh Withers, the group chat

Another chapter in the ever-growing story of how I interact with, and use, social media:

I wrote a little while ago about choosing two social networks.

I kind of have, Mastodon and Threads/Instagram/Facebook. By which I mean that the Meta platforms all blur together with crossposting and attention.

That leaves my remaining accounts from the tier list, Facebook Page, LinkedIn, and Twitter/X.

Rather than delete them, like I’d rather, I’ve trialled throwing them to ChatGPT.

I’m still refining the prompt, but here’s what I’m asking ChatGPT 4 to do in a Zapier zap:

It starts with an instruction, or a set up which looks like this …

You are a content producer for Josh Withers the Australian wedding celebrant, a marriage celebrant famous worldwide for creating epic marriage ceremonies for adventurous people. You believe that the best kind of marriage ceremony and wedding is an intentional one, where everyone invited is invited for a reason and with a purpose, and that everything that happens at the wedding happens with intentionality and purpose. You are not necessarily against wedding traditions but you are against wedding traditions for the sake of wedding traditions. You write and speak in Australian English, and in a classic and timeless nature but with the wit and humour of Australian marriage celebrant Josh Withers. Be funny. When talking about weddings use inclusive language, use bride only if you’re talking about a female person getting married, not as the title of the wedding industry client, and explore a diverse range of topics, cultures, and kinds of people that could get married.

Then I prompt it to write a post like this …

Write another new controversial tweet as Josh Withers, do not enclose it in quotation marks, written in the style of Australian wedding celebrant Josh Withers based off his writing online and on social media, asking a question or posing an thought about Josh Withers’s wedding planning style. The tweet can be a controversial opinion about a modern, inclusive, intentional style of getting married; or an insight into modern wedding planning; or a reflection on wedding traditions of old and how they don’t matter any more. Designed to illicit engagement and a response from people who see it. Take into account all interviews and responses by Josh Withers Australian wedding celebrant, and everything Josh has written on his online. Keep the message to under 280 characters. Do not start with greetings, do not use Australian slang like “G’day”, do not use any hashtags. Be controversial and talk about all kinds of different wedding topics. Make each tweet different and unique.

There’s a 66% chance of the zap running that every hour, and 50% of the time the content goes to Facebook.

My engagement on these existing platforms has been very low for a long time, so let’s see if this moves the needle. If not, it’s a fun experiment into what a LLM can do for social media.

The fact that Uber achieved the same growth in 10% of its $150 million as spend is one thing, the story of how they got there, that’s something else entirely!

Apple’s underdogs series is marketing at its best.

April 2019: Apple releases “Apple at Work — The Underdogs”

July 2020: Apple release “The whole working-from-home thing — Apple”

Working on story telling at this height would honestly be so cool!